To understand the unique features of the Indian socio-cultural context and thereby enable the students to appreciate how individual behavior is influenced by the socio-cultural contexts of various societies.
12.00
Unit I:
Social Psychology as a branch of social science:
Meaning, Nature, Scope, Subject matter and Scope of Social Psychology; Relationship of Social Psychology with Sociology
Methods of Social Psychology: Experimental and Observational methods
12.00
Unit II:
Personality:
Concept, Types and Theories of Personality
Personality and Social Behaviour; the behavioural effects of Personality Disposition
Social Motivation:
Meaning, Characteristics of Motivated behaviour
Theories of Social Motivation: Instinct, Drive and Cognitive theories
12.00
Unit III:
Social Attitude:
Determinants of Attitude, Attitude formation, Attitude change, Attitude measurement
Attitude as an effective social process
Social Groups:
Group formation, Structure and Functions of Groups, Group ideology and need satisfaction, Group cohesiveness
Group Dynamics
12.00
Unit IV:
Prejudice and Stereotypes:
Nature of Prejudice, group and Prejudice formation
Stereotype behavior, stereotype and Prejudice development
Public Opinion and Propaganda:
Principles of Propaganda, Media and Propaganda, Propaganda effectiveness
12.00
Unit V:
Social Change and Social Tensions:
Theoretical interpretation of social change, Factors of social change
Social structure and social tensions, modernization and social tensions, methods of removing social tensions
Intergroup conflicts and aggression, management of intergroup conflict, factors of war and peace in international relations
References:
Sherif,M. and Sherif, C.W.,1969: Social Psychology, New York: Harper International
Secord, P.F. & Beckman,C.W.: Social Psychology, New York.: McGraw Hill
Hollander, E.P.,1976: Principles and Methods of Social Psychology, New York: OUP
Baron, Robert A. & Donn Byrna: Social Psychology: Understanding Human Interaction, New Delhi: Prentice Hall of India
Berkowitz, 1980: A Survey of Social Psychology, New York: Holt, Rinehart and Winston