Media, Communication and Social Development

Paper Code: 
SOC/MSW144(d)
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

The course will enable the students to evaluate the relationship between media and social development

 

12.00
Course Outcomes: 

Course Outcomes (COs):

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course

Code

Course

title

24SOC/MSW 144(d)

Media, Communication and Social Development    

CO18: Evaluate the intricate relationship between media, communication, and social development.

CO19: Critically analyze the role of media in cultural convergence and knowledge dissemination

CO20: Examine the various perspectives on social change, modernization, and development

CO21: Examine the impact of mass communication and media on society, including ethical considerations.

CO22: Assess the role of information and communication technologies in promoting social development

CO23:  Contribute effectively in course specific interaction

Approach in teaching: Interactive Lectures, Discussion, Tutorials

 

 

Learning activities for the students: Self- learning assignments,

Class test, Semester end examinations,  Solving problems, Assignments

 

 

Unit I: 
Introduction to Social Development
  • Social Development: Meaning, Features, Conditions and Barriers
  • Media and Cultural Convergence
  • Knowledge Society and Critical Appraisal of Web-based Knowledge dispersal: Techno-Utopianism, Techno-Cynicism, Techno-Zealotry, Techno- Structuralism

 

12.00
Unit II: 
Social Change, Modernization and Development
  • Concept and Perspectives on Social Change: Evolutionary, Conflict, Structural-functional and Social-psychological
  • Modernization: Concept, Feature and Perspectives
  • Social Change, Modernization and Social Development: An Interface

 

12.00
Unit III: 
Perspectives o Decvelopment
  • Gidden’s theory of Modernity
  • Liberal perspective on Development
  • Marxian perspective on Development: Historical-Sociological perspective; Neo-Marxian approach; Critical theory
  • Gandhian perspective on Development
  • Dependency theory of Underdevelopment

 

12.00
Unit IV: 
Mass Communication
  • Mass Communication and Mass Media: Print Media, Electronic Media and Web Based Media; Media and Ethics
  • Media and Society: Socio-Economic, Political, Environmental and Gender Issues
  • Role of Media in Social Transformation

 

 

12.00
Unit V: 
Information and Communication Technology
  • Communication and Social Development:
  • Information and Communication Technologies and Knowledge Dissemination
  • Social impact of Communication Technology

    

 

 

Essential Readings: 
  • Abraham, M.F., 1990: Modern Sociological Theory: An Introduction, New Delhi: OUP

 

  • Amin, Samir, 1979: Unequal Development, New Delhi: OUP

 

  • Appudarai, Arjun, 1997: Modernity at Large: Cultural DFimensions of Globalization, New Delhi: OUP

 

  • Dereze, Jean & Amartya Sen, 1996: India: Economic Development and Social Opportunity, New Delhi: OUP

 

  • Desai, A.R., 1985: India’s Path of Development: A Marxist Approach, Bombay: Popular Prakashan

 

  • Giddens, Anthony, 1990: The Consequences of Modernity, Cambridge: Polity Press

 

  • Giddens, Anthony, 1996: “Global Problems and Ecological Crisis” in Introduction to Sociology (II Edition), New York: W.W.Norton & Co.

 

  • Haq, Mahbub Ul, 1991: Reflections on Human Development, New Delhi: OUP

 

  • Harrison, D., 1989: The Sociology of Modernization and Development, New Delhi: Sage

 

  • Moore, Wilbert & Robert Cook, 1967: Social Change, New Delhi: Prentice Hall of India

 

  • Srinivas, M.N., 1966: Social Change in Modern India, Berkley: University of Berkley

 

  • Stevenson,D. 2002: Understanding media Studies: Social Theory and Mass Communication

 

 

 

 

 

 

 

 

Academic Session: 
2024-25
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