Media, Communication and Social Development

Unit I

• Social Development: Meaning, Features, Conditions and Barriers
• Media and Cultural Convergence
• Knowledge Society and Critical Appraisal of Web-based Knowledge dispersal: Techno-Utopianism, Techno-Cynicism, Techno-Zealotry, Techno- Structuralism

Unit II

• Change, Modernization and Development:

• Concept and Perspectives on Social Change: Evolutionary, Conflict, Structural-functional and Social-psychological
• Modernization: Concept, Feature and Perspectives
• Social Change, Modernization and Social Development: An Interface

Unit III

• Perspectives of Development:

• Gidden’s theory of Modernity
• Liberal perspective on Development
• Marxian perspective on Development: Historical-Sociological perspective; Neo-Marxian approach; Critical theory
• Gandhian perspective on Development

• Dependency theory of Underdevelopment

Unit IV

• Mass Communication and Mass Media: Print Media, Electronic Media and Web Based Media; Media and Ethics
• Media and Society: Socio-Economic, Political, Environmental and Gender Issues
• Role of Media in Social Transformation

Unit V

• Communication and Social Development:
• Information and Communication Technologies and Knowledge Dissemination
• Social impact of Communication Technology