Coming soon
Communication – An Introduction to Audio-Visual Media
Facilitate a critical analysis of the mass media, in terms of the modes in which it reproduces the dominant power relations in society, be they of gender, class, race or any other.
• Work towards alternative, participatory uses of the media, with specific reference to campaigns.
• Facilitate the acquisition of media skills to visual design, street theatre and other low-cost participatory media.
• Allow for the practical application of these media skills through the process of designing and conducting a campaign.
Alternative media and campaigns: Approaches to media and Society
• Transmission and Semiological models; Using Semiology for critical media analysis of artifacts such as TV commercials, films, pring advertisements, comic strips and newspapers.
• Presentation of Campaign Design (Group Presentation by Students).
Rethinking Communication
• Communication as Transmission?
• Communication as Representation
• Communication as Cultural Reproduction
Representing Gender: Television Commercials, Print Advertisements, Feature Films, Representing Race : ‘US’ and ‘Them’, Comic Strips.
The Everyday experience of colour. Representing ‘Real’ Events : The Press and Framing of Events, Documenting Reality.
Rethinking the ‘Impact’ of Media:
The Debate on the ‘Effects’ of Violence
The limitations of Censorhsip
Towards Critical Viewing
Skills Development:
Visual Design: Introduction to Elements of Design layout and typography, use of colour and shape; designing effective posters and logos for campaign.
Street Theatre Workshop
Use of songs, folklore and puppets
(Note – In these workshops, the student groups for the campaigns work out the elements of their campaign).
- Berger, Arthur Asa, 1982, Media Analysis Techniques, London: Sage.
- Berger, John, 1972, Ways of Seeing, London: BBC and Penguin.
- Brown, James W et al. 1985 Hill, AV Instruction Technology, Media and Methods, New York, McGraw Hills.
- Gadhi, V.P. 1995, Media and Communication Today, Vol. 1,2 and 3, New Delhi: Kanishka Publishers.
- Goffman Erwing, 1979, Gender Advertisements, Macmillan.
- Hawkes, Terence. 1977, Structuralism and Semiotics, London: Methuen.
- Kumar, K. 1981, Mass Communication in India, Mumbai: Jai Publishing House.
- Melkote, Srinivas R. 1991, Communication for Development in the Third World, Delhi: Sage.
- Mody, Bella. 1991, Designing Messages for Development Communication, New Delhi: Sage.
- Saunders Denys J. 1984, Educational, Visual Communication Handbook, London: Lutterworth.
- Walts, Harris, 1984, On Camera, London: BBC
